I have clients who own a single franchise location and they can't control their webpage as it is a basic location page on the corporate website. Something in the format of
They are a waxing company with a location in a strip mall. The corporate company has the following schema.org listed on the corporate page that I referenced above.
<!-- Location Detail --> <div class="map-location-detail" itemscope="" itemtype="http://ift.tt/P6i8a9; <div class="map-thumb-addr fnt-hvy fnt-12"> <img src="http://ift.tt/1ynMwly; width="107" height="107">
<span class="itemprop-only" itemprop="name">Company Name</span>
<div itemprop="address" itemscope="" itemtype="http://ift.tt/15gDr0G of the strip mall<br/>
<span itemprop="streetAddress">Address Line 1</span><br>
<span itemprop="addressLocality">Chandler</span>, <span itemprop="addressRegion">AZ</span> <span itemprop="postalCode">85248</span><br> <span itemprop="telephone">(480) 111-1111</span><br>
And the remaining code with hours etc.
Question 1. Since they have it listed as a "Product", should I keep it the same, listed as a product, as I do all of my citations? Or should we try to contact corporate and see if they will change it to the "Organization" local business schema.org listing type?
Question 2. The name of the strip mall is showing up where address line 1 should be. When I'm using a generator such as http://ift.tt/1j4mU0p , I can't get the exact code to duplicate. I know having everything exact with citations is important. I assume having all of this match exactly is important as well? I'm using brightlocal.com as my citation builder. I want to make sure I'm entering the information correctly and am getting confused about how to enter "Name of the strip mall" and "address line 1" as they both seem to appear on the same line in the companies schema.org
Question 3. So basically should I make everything match what is on the corporate webpage/schema.org info (which Google+ lists as the homepage for their local listing) or should I put everything on the Google+ listing the way it should be and make everything match that?
Any advice would be appreciated and thanks in advance.
Brad
Submitted January 17, 2015 at 01:28AM by bradwbowman http://ift.tt/1xzOvMQ
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